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	<title>Loyalty marketing blog</title>
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	<link>http://blogi.lojaali.com</link>
	<description>Ideas for digital loyalty marketers</description>
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		<title>Loyalty marketing blog</title>
		<link>http://blogi.lojaali.com</link>
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		<title>What does loyalty marketing mean for consumer packaged goods marketers?</title>
		<link>http://blogi.lojaali.com/2012/02/11/what-does-loyalty-marketing-mean-for-consumer-packaged-goods-marketers/</link>
		<comments>http://blogi.lojaali.com/2012/02/11/what-does-loyalty-marketing-mean-for-consumer-packaged-goods-marketers/#comments</comments>
		<pubDate>Sat, 11 Feb 2012 13:53:32 +0000</pubDate>
		<dc:creator>Robert Olkinuora</dc:creator>
				<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Loyalty promotions]]></category>
		<category><![CDATA[Loyalty marketing]]></category>
		<category><![CDATA[Channel partners]]></category>
		<category><![CDATA[Channel marketing]]></category>
		<category><![CDATA[Consumer goods marketing]]></category>
		<category><![CDATA[Loyalty card]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[customer lifetime value]]></category>

		<guid isPermaLink="false">http://blogi.lojaali.com/?p=997</guid>
		<description><![CDATA[Packaged goods companies have traditionally relied on mass-marketing to communicate with their consumers. The lack of a face-to-face meeting (products are sold through channel partners) with the consumers has made it more complicated for packaged goods brands to implement loyalty practices into their marketing mix. The internet, armed with social media and mobility, has changed &#8230; <a href="http://blogi.lojaali.com/2012/02/11/what-does-loyalty-marketing-mean-for-consumer-packaged-goods-marketers/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogi.lojaali.com&amp;blog=6580907&amp;post=997&amp;subd=lojaliteetti&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Robban</media:title>
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		<title>Measuring the customer experience</title>
		<link>http://blogi.lojaali.com/2012/01/21/measuring-the-customer-experience/</link>
		<comments>http://blogi.lojaali.com/2012/01/21/measuring-the-customer-experience/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 12:42:55 +0000</pubDate>
		<dc:creator>Robert Olkinuora</dc:creator>
				<category><![CDATA[Channel marketing]]></category>
		<category><![CDATA[Channel partners]]></category>
		<category><![CDATA[customer lifetime value]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Loyalty marketing]]></category>
		<category><![CDATA[Loyalty promotions]]></category>
		<category><![CDATA[Net Promoter Score]]></category>
		<category><![CDATA[customer responses]]></category>
		<category><![CDATA[customer segment]]></category>
		<category><![CDATA[measuring customer loyalty]]></category>
		<category><![CDATA[nps program]]></category>
		<category><![CDATA[satisfaction surveys]]></category>

		<guid isPermaLink="false">http://blogi.lojaali.com/?p=994</guid>
		<description><![CDATA[Net Promoter Score (NPS) is probably the most simple and effective method for measuring customer loyalty and satisfaction at different stages. Longer and more complicated surveys might help you dig deeper into the brains of your respondents, but they tend to make it more difficult to take actions on the results &#8211; which in my &#8230; <a href="http://blogi.lojaali.com/2012/01/21/measuring-the-customer-experience/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogi.lojaali.com&amp;blog=6580907&amp;post=994&amp;subd=lojaliteetti&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blogi.lojaali.com/2012/01/21/measuring-the-customer-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Robban</media:title>
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		<title>Cash vs. non-cash rewards</title>
		<link>http://blogi.lojaali.com/2012/01/03/cash-vs-non-cash-rewards/</link>
		<comments>http://blogi.lojaali.com/2012/01/03/cash-vs-non-cash-rewards/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 19:05:00 +0000</pubDate>
		<dc:creator>Robert Olkinuora</dc:creator>
				<category><![CDATA[Channel marketing]]></category>
		<category><![CDATA[Consumer goods marketing]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Interactive promotions]]></category>
		<category><![CDATA[Loyalty marketing]]></category>
		<category><![CDATA[Loyalty promotions]]></category>
		<category><![CDATA[Permission marketing]]></category>

		<guid isPermaLink="false">http://lojaliteetti.wordpress.com/?p=986</guid>
		<description><![CDATA[The success of a loyalty promotion is largely dependent on what type of rewards are offered. Cash incentives might seem as a good enough alternative, but &#8211; like this Chief marketer article on 2012 trends outlines &#8211; non-cash prizes are more effective. In the planning phase, you should consider the goals for the promotion. Are you &#8230; <a href="http://blogi.lojaali.com/2012/01/03/cash-vs-non-cash-rewards/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogi.lojaali.com&amp;blog=6580907&amp;post=986&amp;subd=lojaliteetti&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blogi.lojaali.com/2012/01/03/cash-vs-non-cash-rewards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Robban</media:title>
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		<title>Be superior where it matters the most</title>
		<link>http://blogi.lojaali.com/2011/12/27/be-superior-where-it-matters-the-most/</link>
		<comments>http://blogi.lojaali.com/2011/12/27/be-superior-where-it-matters-the-most/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 20:27:32 +0000</pubDate>
		<dc:creator>Robert Olkinuora</dc:creator>
				<category><![CDATA[Channel marketing]]></category>
		<category><![CDATA[Channel partners]]></category>
		<category><![CDATA[Consumer goods marketing]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Loyalty marketing]]></category>

		<guid isPermaLink="false">http://blogi.lojaali.com/?p=974</guid>
		<description><![CDATA[Look at where your customer experiences your brand. What&#8217;s the most critical point in your sales process? Are you superior there? A while ago, on a finnish talkshow, Stephen Elop said that Nokia needs to make sure consumers get the best possible experience from retailers. The place where people experience the phones and decides which &#8230; <a href="http://blogi.lojaali.com/2011/12/27/be-superior-where-it-matters-the-most/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogi.lojaali.com&amp;blog=6580907&amp;post=974&amp;subd=lojaliteetti&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Robban</media:title>
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		<title>More mobile marketing underway</title>
		<link>http://blogi.lojaali.com/2011/12/01/more-mobile-marketing-underway/</link>
		<comments>http://blogi.lojaali.com/2011/12/01/more-mobile-marketing-underway/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 19:17:57 +0000</pubDate>
		<dc:creator>Robert Olkinuora</dc:creator>
				<category><![CDATA[Channel marketing]]></category>
		<category><![CDATA[Consumer goods marketing]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Interactive promotions]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Loyalty marketing]]></category>
		<category><![CDATA[Loyalty promotions]]></category>
		<category><![CDATA[Permission marketing]]></category>

		<guid isPermaLink="false">http://blogi.lojaali.com/?p=975</guid>
		<description><![CDATA[Right now, marketers are looking for smart, interactive, measurable, and cost-efficient ways to connect with their customers. That&#8217;s the conclusion from my personal study conducted recently (discussions, workshops and interviews with marketing chiefs across various industries). The words measurable and cost-efficient are emphasized these uncertain times when most investments are carefully evaluated. I would argue &#8230; <a href="http://blogi.lojaali.com/2011/12/01/more-mobile-marketing-underway/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogi.lojaali.com&amp;blog=6580907&amp;post=975&amp;subd=lojaliteetti&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blogi.lojaali.com/2011/12/01/more-mobile-marketing-underway/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Robban</media:title>
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		<item>
		<title>CRM is a strategy, not a technology</title>
		<link>http://blogi.lojaali.com/2011/11/21/crm-is-a-strategy-not-a-technology/</link>
		<comments>http://blogi.lojaali.com/2011/11/21/crm-is-a-strategy-not-a-technology/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 15:24:44 +0000</pubDate>
		<dc:creator>Robert Olkinuora</dc:creator>
				<category><![CDATA[Net Promoter Score]]></category>
		<category><![CDATA[Interactive promotions]]></category>
		<category><![CDATA[Permission marketing]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Loyalty promotions]]></category>
		<category><![CDATA[Loyalty marketing]]></category>
		<category><![CDATA[Channel partners]]></category>
		<category><![CDATA[Channel marketing]]></category>
		<category><![CDATA[Consumer goods marketing]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[customer lifetime value]]></category>

		<guid isPermaLink="false">http://blogi.lojaali.com/?p=965</guid>
		<description><![CDATA[Customer relationship management (CRM) helps companies serve clients on an individual level, to keep them loyal and maximize profits. While technology often makes that easier and more efficient, it&#8217;s just a means to an end. Without a sophisticated plan a software alone will not help generate better customer relationships. I meet hundreds of business decision &#8230; <a href="http://blogi.lojaali.com/2011/11/21/crm-is-a-strategy-not-a-technology/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogi.lojaali.com&amp;blog=6580907&amp;post=965&amp;subd=lojaliteetti&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blogi.lojaali.com/2011/11/21/crm-is-a-strategy-not-a-technology/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Robban</media:title>
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		<item>
		<title>Online events</title>
		<link>http://blogi.lojaali.com/2011/11/07/online-events/</link>
		<comments>http://blogi.lojaali.com/2011/11/07/online-events/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 16:20:24 +0000</pubDate>
		<dc:creator>Robert Olkinuora</dc:creator>
				<category><![CDATA[Consumer goods marketing]]></category>
		<category><![CDATA[Interactive promotions]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Loyalty marketing]]></category>
		<category><![CDATA[Loyalty promotions]]></category>
		<category><![CDATA[Permission marketing]]></category>
		<category><![CDATA[Sampling]]></category>

		<guid isPermaLink="false">http://blogi.lojaali.com/?p=959</guid>
		<description><![CDATA[Like traditional events, online promotions &#8211; contests, sweepstakes and campaign sites &#8211; engage people to spend time with a brand and creates brand experiences. The biggest upside for online events is the possibility to get data from the participants, without a big hassle. Plus, it&#8217;s easy to steer people in the direction you want them &#8230; <a href="http://blogi.lojaali.com/2011/11/07/online-events/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogi.lojaali.com&amp;blog=6580907&amp;post=959&amp;subd=lojaliteetti&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blogi.lojaali.com/2011/11/07/online-events/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Robban</media:title>
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		<title>Your own database</title>
		<link>http://blogi.lojaali.com/2011/10/25/your-own-database/</link>
		<comments>http://blogi.lojaali.com/2011/10/25/your-own-database/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 15:36:16 +0000</pubDate>
		<dc:creator>Robert Olkinuora</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blogi.lojaali.com/2011/10/25/your-own-database/</guid>
		<description><![CDATA[Customers you want are similar to those you already have. Your own database is therefore the most valuable resource for knowing how to acquire new customers. Once you test how well your new product, bigger package size or your advertisement works with your best customers, you&#8217;ll know how well it works on other similar-minded individuals. &#8230; <a href="http://blogi.lojaali.com/2011/10/25/your-own-database/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogi.lojaali.com&amp;blog=6580907&amp;post=958&amp;subd=lojaliteetti&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Even your best customers need to be reminded</title>
		<link>http://blogi.lojaali.com/2011/10/15/even-your-best-customers-need-to-be-reminded/</link>
		<comments>http://blogi.lojaali.com/2011/10/15/even-your-best-customers-need-to-be-reminded/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 17:51:49 +0000</pubDate>
		<dc:creator>Robert Olkinuora</dc:creator>
				<category><![CDATA[Permission marketing]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Loyalty promotions]]></category>
		<category><![CDATA[Loyalty marketing]]></category>
		<category><![CDATA[Channel partners]]></category>
		<category><![CDATA[Channel marketing]]></category>
		<category><![CDATA[Loyalty card]]></category>

		<guid isPermaLink="false">http://blogi.lojaali.com/?p=955</guid>
		<description><![CDATA[The easiest way to get customers to buy again is to remind them of your existence. In general, when people like what they get, they will be back for more. Except, they tend to forget. In fact, you might be losing business right now because of the absence of a simple rebuy-offer. An offer to &#8230; <a href="http://blogi.lojaali.com/2011/10/15/even-your-best-customers-need-to-be-reminded/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogi.lojaali.com&amp;blog=6580907&amp;post=955&amp;subd=lojaliteetti&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blogi.lojaali.com/2011/10/15/even-your-best-customers-need-to-be-reminded/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Attention: The most valuable thing customers can give you</title>
		<link>http://blogi.lojaali.com/2011/10/02/attention-the-most-valuable-thing-customers-can-give-you/</link>
		<comments>http://blogi.lojaali.com/2011/10/02/attention-the-most-valuable-thing-customers-can-give-you/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 18:59:46 +0000</pubDate>
		<dc:creator>Robert Olkinuora</dc:creator>
				<category><![CDATA[Consumer goods marketing]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Interactive promotions]]></category>
		<category><![CDATA[Loyalty marketing]]></category>
		<category><![CDATA[Loyalty promotions]]></category>
		<category><![CDATA[Permission marketing]]></category>

		<guid isPermaLink="false">http://blogi.lojaali.com/?p=946</guid>
		<description><![CDATA[Marketers have two ways to get attention: interrupt people with mass-marketing, or serve them with information they&#8217;ve chosen to receive. The latter strategy is super effective but requires (more) effort to succeed. Customers who want, say, coupons, a newsletter, or a product catalogue, indicate an interest to join a conversation. That permission, the okay, to &#8230; <a href="http://blogi.lojaali.com/2011/10/02/attention-the-most-valuable-thing-customers-can-give-you/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogi.lojaali.com&amp;blog=6580907&amp;post=946&amp;subd=lojaliteetti&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Robban</media:title>
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