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	<title>Loyalty marketing blog</title>
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	<link>http://blogi.lojaali.com</link>
	<description>Ideas for digital loyalty marketers</description>
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		<title>Loyalty marketing blog</title>
		<link>http://blogi.lojaali.com</link>
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		<title>Gamification &#8211; motivate certain behavior</title>
		<link>http://blogi.lojaali.com/2012/05/18/gamification-motivate-certain-behavior/</link>
		<comments>http://blogi.lojaali.com/2012/05/18/gamification-motivate-certain-behavior/#comments</comments>
		<pubDate>Fri, 18 May 2012 16:16:46 +0000</pubDate>
		<dc:creator>Robert Olkinuora</dc:creator>
				<category><![CDATA[Channel marketing]]></category>
		<category><![CDATA[Channel partners]]></category>
		<category><![CDATA[Consumer goods marketing]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Interactive promotions]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Loyalty marketing]]></category>
		<category><![CDATA[Loyalty promotions]]></category>

		<guid isPermaLink="false">http://blogi.lojaali.com/?p=1070</guid>
		<description><![CDATA[Gamification is the art of making it more fun to perform a not-so-interesting task. It is widely used by marketers and educators that want to influence people&#8217;s behavior. We people love games and that&#8217;s why marketers should be masters of gamification. Loyalty and promotion agencies have embraced game mechanics for ages. Various types of points &#8230; <a href="http://blogi.lojaali.com/2012/05/18/gamification-motivate-certain-behavior/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogi.lojaali.com&#038;blog=6580907&#038;post=1070&#038;subd=lojaliteetti&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Robban</media:title>
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		<title>Back to basics</title>
		<link>http://blogi.lojaali.com/2012/04/02/back-to-basics/</link>
		<comments>http://blogi.lojaali.com/2012/04/02/back-to-basics/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 20:41:50 +0000</pubDate>
		<dc:creator>Robert Olkinuora</dc:creator>
				<category><![CDATA[Channel marketing]]></category>
		<category><![CDATA[Consumer goods marketing]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Interactive promotions]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Loyalty card]]></category>
		<category><![CDATA[Loyalty marketing]]></category>
		<category><![CDATA[Loyalty promotions]]></category>
		<category><![CDATA[Permission marketing]]></category>

		<guid isPermaLink="false">http://blogi.lojaali.com/?p=1061</guid>
		<description><![CDATA[With all the fancy technology and applications available for marketers today, it seems that many times the actual work is not getting done. According to this recently posted MarketingProfs article (with many insightful stats), only 50% of marketers actually know who their most loyal customers are. I would argue that the problem is not the &#8230; <a href="http://blogi.lojaali.com/2012/04/02/back-to-basics/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogi.lojaali.com&#038;blog=6580907&#038;post=1061&#038;subd=lojaliteetti&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Robban</media:title>
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		<title>We&#8217;re hiring!</title>
		<link>http://blogi.lojaali.com/2012/03/23/were-hiring/</link>
		<comments>http://blogi.lojaali.com/2012/03/23/were-hiring/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 15:28:32 +0000</pubDate>
		<dc:creator>Robert Olkinuora</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blogi.lojaali.com/?p=1048</guid>
		<description><![CDATA[Our growing company is looking for some motivated individuals. Project managers, sales professionals and  C# programmers, drop an email with your application. More details on our careers page. We need talented, motivated and enthusiastic people who are interested to explore something new. We offer an opportunity to succeed in the interesting world of loyalty promotions &#8230; <a href="http://blogi.lojaali.com/2012/03/23/were-hiring/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogi.lojaali.com&#038;blog=6580907&#038;post=1048&#038;subd=lojaliteetti&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Robban</media:title>
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		<title>Multichannel promotions</title>
		<link>http://blogi.lojaali.com/2012/03/06/multichannel-promotions/</link>
		<comments>http://blogi.lojaali.com/2012/03/06/multichannel-promotions/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 19:44:00 +0000</pubDate>
		<dc:creator>Robert Olkinuora</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blogi.lojaali.com/?p=1006</guid>
		<description><![CDATA[Direct marketing campaigns and promotions take various shapes. But they all try to achieve increased sales (long-term or short). A multichannel promotion is one where participants can use various devices and medias for participation. Your campaign can run on social networks and on a branded campaign site simultaneously and customers can participate seamlessly with their &#8230; <a href="http://blogi.lojaali.com/2012/03/06/multichannel-promotions/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogi.lojaali.com&#038;blog=6580907&#038;post=1006&#038;subd=lojaliteetti&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>What does loyalty marketing mean for consumer packaged goods marketers?</title>
		<link>http://blogi.lojaali.com/2012/02/11/what-does-loyalty-marketing-mean-for-consumer-packaged-goods-marketers/</link>
		<comments>http://blogi.lojaali.com/2012/02/11/what-does-loyalty-marketing-mean-for-consumer-packaged-goods-marketers/#comments</comments>
		<pubDate>Sat, 11 Feb 2012 13:53:32 +0000</pubDate>
		<dc:creator>Robert Olkinuora</dc:creator>
				<category><![CDATA[Channel marketing]]></category>
		<category><![CDATA[Channel partners]]></category>
		<category><![CDATA[Consumer goods marketing]]></category>
		<category><![CDATA[customer lifetime value]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Loyalty card]]></category>
		<category><![CDATA[Loyalty marketing]]></category>
		<category><![CDATA[Loyalty promotions]]></category>

		<guid isPermaLink="false">http://blogi.lojaali.com/?p=997</guid>
		<description><![CDATA[Packaged goods companies have traditionally relied on mass-marketing to communicate with their consumers. The lack of a face-to-face meeting (products are sold through channel partners) with the consumers has made it more complicated for packaged goods brands to implement loyalty practices into their marketing mix. The internet, armed with social media and mobility, has changed &#8230; <a href="http://blogi.lojaali.com/2012/02/11/what-does-loyalty-marketing-mean-for-consumer-packaged-goods-marketers/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogi.lojaali.com&#038;blog=6580907&#038;post=997&#038;subd=lojaliteetti&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blogi.lojaali.com/2012/02/11/what-does-loyalty-marketing-mean-for-consumer-packaged-goods-marketers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Robban</media:title>
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		<title>Measuring the customer experience</title>
		<link>http://blogi.lojaali.com/2012/01/21/measuring-the-customer-experience/</link>
		<comments>http://blogi.lojaali.com/2012/01/21/measuring-the-customer-experience/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 12:42:55 +0000</pubDate>
		<dc:creator>Robert Olkinuora</dc:creator>
				<category><![CDATA[Channel marketing]]></category>
		<category><![CDATA[Channel partners]]></category>
		<category><![CDATA[customer lifetime value]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Loyalty marketing]]></category>
		<category><![CDATA[Loyalty promotions]]></category>
		<category><![CDATA[Net Promoter Score]]></category>
		<category><![CDATA[customer responses]]></category>
		<category><![CDATA[customer segment]]></category>
		<category><![CDATA[measuring customer loyalty]]></category>
		<category><![CDATA[nps program]]></category>
		<category><![CDATA[satisfaction surveys]]></category>

		<guid isPermaLink="false">http://blogi.lojaali.com/?p=994</guid>
		<description><![CDATA[Net Promoter Score (NPS) is probably the most simple and effective method for measuring customer loyalty and satisfaction at different stages. Longer and more complicated surveys might help you dig deeper into the brains of your respondents, but they tend to make it more difficult to take actions on the results &#8211; which in my &#8230; <a href="http://blogi.lojaali.com/2012/01/21/measuring-the-customer-experience/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogi.lojaali.com&#038;blog=6580907&#038;post=994&#038;subd=lojaliteetti&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blogi.lojaali.com/2012/01/21/measuring-the-customer-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Robban</media:title>
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		<item>
		<title>Cash vs. non-cash rewards</title>
		<link>http://blogi.lojaali.com/2012/01/03/cash-vs-non-cash-rewards/</link>
		<comments>http://blogi.lojaali.com/2012/01/03/cash-vs-non-cash-rewards/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 19:05:00 +0000</pubDate>
		<dc:creator>Robert Olkinuora</dc:creator>
				<category><![CDATA[Channel marketing]]></category>
		<category><![CDATA[Consumer goods marketing]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Interactive promotions]]></category>
		<category><![CDATA[Loyalty marketing]]></category>
		<category><![CDATA[Loyalty promotions]]></category>
		<category><![CDATA[Permission marketing]]></category>

		<guid isPermaLink="false">http://lojaliteetti.wordpress.com/?p=986</guid>
		<description><![CDATA[The success of a loyalty promotion is largely dependent on what type of rewards are offered. Cash incentives might seem as a good enough alternative, but &#8211; like this Chief marketer article on 2012 trends outlines &#8211; non-cash prizes are more effective. In the planning phase, you should consider the goals for the promotion. Are you &#8230; <a href="http://blogi.lojaali.com/2012/01/03/cash-vs-non-cash-rewards/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogi.lojaali.com&#038;blog=6580907&#038;post=986&#038;subd=lojaliteetti&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Robban</media:title>
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		<item>
		<title>Be superior where it matters the most</title>
		<link>http://blogi.lojaali.com/2011/12/27/be-superior-where-it-matters-the-most/</link>
		<comments>http://blogi.lojaali.com/2011/12/27/be-superior-where-it-matters-the-most/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 20:27:32 +0000</pubDate>
		<dc:creator>Robert Olkinuora</dc:creator>
				<category><![CDATA[Channel marketing]]></category>
		<category><![CDATA[Channel partners]]></category>
		<category><![CDATA[Consumer goods marketing]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Loyalty marketing]]></category>

		<guid isPermaLink="false">http://blogi.lojaali.com/?p=974</guid>
		<description><![CDATA[Look at where your customer experiences your brand. What&#8217;s the most critical point in your sales process? Are you superior there? A while ago, on a finnish talkshow, Stephen Elop said that Nokia needs to make sure consumers get the best possible experience from retailers. The place where people experience the phones and decides which &#8230; <a href="http://blogi.lojaali.com/2011/12/27/be-superior-where-it-matters-the-most/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogi.lojaali.com&#038;blog=6580907&#038;post=974&#038;subd=lojaliteetti&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://blogi.lojaali.com/2011/12/27/be-superior-where-it-matters-the-most/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Robban</media:title>
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		<title>More mobile marketing underway</title>
		<link>http://blogi.lojaali.com/2011/12/01/more-mobile-marketing-underway/</link>
		<comments>http://blogi.lojaali.com/2011/12/01/more-mobile-marketing-underway/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 19:17:57 +0000</pubDate>
		<dc:creator>Robert Olkinuora</dc:creator>
				<category><![CDATA[Channel marketing]]></category>
		<category><![CDATA[Consumer goods marketing]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Interactive promotions]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Loyalty marketing]]></category>
		<category><![CDATA[Loyalty promotions]]></category>
		<category><![CDATA[Permission marketing]]></category>

		<guid isPermaLink="false">http://blogi.lojaali.com/?p=975</guid>
		<description><![CDATA[Right now, marketers are looking for smart, interactive, measurable, and cost-efficient ways to connect with their customers. That&#8217;s the conclusion from my personal study conducted recently (discussions, workshops and interviews with marketing chiefs across various industries). The words measurable and cost-efficient are emphasized these uncertain times when most investments are carefully evaluated. I would argue &#8230; <a href="http://blogi.lojaali.com/2011/12/01/more-mobile-marketing-underway/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogi.lojaali.com&#038;blog=6580907&#038;post=975&#038;subd=lojaliteetti&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Robban</media:title>
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		<item>
		<title>CRM is a strategy, not a technology</title>
		<link>http://blogi.lojaali.com/2011/11/21/crm-is-a-strategy-not-a-technology/</link>
		<comments>http://blogi.lojaali.com/2011/11/21/crm-is-a-strategy-not-a-technology/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 15:24:44 +0000</pubDate>
		<dc:creator>Robert Olkinuora</dc:creator>
				<category><![CDATA[Channel marketing]]></category>
		<category><![CDATA[Channel partners]]></category>
		<category><![CDATA[Consumer goods marketing]]></category>
		<category><![CDATA[customer lifetime value]]></category>
		<category><![CDATA[Direct marketing]]></category>
		<category><![CDATA[Interactive promotions]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[Loyalty marketing]]></category>
		<category><![CDATA[Loyalty promotions]]></category>
		<category><![CDATA[Net Promoter Score]]></category>
		<category><![CDATA[Permission marketing]]></category>

		<guid isPermaLink="false">http://blogi.lojaali.com/?p=965</guid>
		<description><![CDATA[Customer relationship management (CRM) helps companies serve clients on an individual level, to keep them loyal and maximize profits. While technology often makes that easier and more efficient, it&#8217;s just a means to an end. Without a sophisticated plan a software alone will not help generate better customer relationships. I meet hundreds of business decision &#8230; <a href="http://blogi.lojaali.com/2011/11/21/crm-is-a-strategy-not-a-technology/">Continue reading <span class="meta-nav">&#187;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=blogi.lojaali.com&#038;blog=6580907&#038;post=965&#038;subd=lojaliteetti&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Robban</media:title>
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