Loyalty marketing blog
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Gamification – motivate certain behavior
Gamification is the art of making it more fun to perform a not-so-interesting task. It is widely used by marketers and educators that want to influence people’s behavior. We people love games and that’s why marketers should be masters of gamification. Loyalty and promotion agencies have embraced game mechanics for ages. Various types of points … Continue reading
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Net Promoter Score (NPS) is probably the most simple and effective method for measuring customer loyalty and satisfaction at different stages. Longer and more complicated surveys might help you dig deeper into the brains of your respondents, but they tend to make it more difficult to take actions on the results – which in my … Continue reading
The success of a loyalty promotion is largely dependent on what type of rewards are offered. Cash incentives might seem as a good enough alternative, but – like this Chief marketer article on 2012 trends outlines – non-cash prizes are more effective. In the planning phase, you should consider the goals for the promotion. Are you … Continue reading
Look at where your customer experiences your brand. What’s the most critical point in your sales process? Are you superior there? A while ago, on a finnish talkshow, Stephen Elop said that Nokia needs to make sure consumers get the best possible experience from retailers. The place where people experience the phones and decides which … Continue reading
Right now, marketers are looking for smart, interactive, measurable, and cost-efficient ways to connect with their customers. That’s the conclusion from my personal study conducted recently (discussions, workshops and interviews with marketing chiefs across various industries). The words measurable and cost-efficient are emphasized these uncertain times when most investments are carefully evaluated. I would argue … Continue reading
Marketing is evolving from telling the same story to everyone, to telling unique stories to individuals. There is more value in marketing when you can identify your customers and when you are able to serve them on an individual level. Technology takes care of the easy part (personalization and segmentation), but the difficult part is being left for … Continue reading
Getting your channel partners – the retailers or other external sales channels – to promote your product is a tricky task. But when you excel at that your sales will grow rapidly. In most businesses the seller – the one who puts your product on the shelves, or talks to the end-customers about your products, … Continue reading
