Loyalty marketing blog
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Measuring the customer experience
Net Promoter Score (NPS) is probably the most simple and effective method for measuring customer loyalty and satisfaction at different stages. Longer and more complicated surveys might help you dig deeper into the brains of your respondents, but they tend to make it more difficult to take actions on the results – which in my … Continue reading
Featured Posts
Loyalty cards, customer clubs, and points programs are commodities now, with typical households belonging to 14 of them simultaneously. No wonder marketers struggle with creating unique customer experiences. Panera Bread Company tries a different approach and adds an element of surprise to their scheme. Since the introduction of S&H green stamps in 1896, loyalty programs … Continue reading
Marketing is evolving from telling the same story to everyone, to telling unique stories to individuals. There is more value in marketing when you can identify your customers and when you are able to serve them on an individual level. Technology takes care of the easy part (personalization and segmentation), but the difficult part is being left for … Continue reading
Getting your channel partners – the retailers or other external sales channels – to promote your product is a tricky task. But when you excel at that your sales will grow rapidly. In most businesses the seller – the one who puts your product on the shelves, or talks to the end-customers about your products, … Continue reading
